Latvia's Lattelecom starts a tet offensive, millennials miss the reference

The Latvian entertainment and technology company soon to be once-known as Lattelecom has started a “tet” offensive, changing its name to tet. Lattelecom CEO Juris Gulbis announced this at a mass meeting of all soon-to-be tet employees at Arena Riga in the Latvian capital.

The company will also concentrate on three “ecosystems” (by which it means markets) — Home, Work and Data. Already, and as tet next spring, it will offer internet, TV and smart-home solutions to homes, business class internet, complete…