Latvia's Lattelecom starts a tet offensive, millennials miss the reference
The Latvian entertainment and technology company soon to be once-known as Lattelecom has started a “tet” offensive, changing its name to tet. Lattelecom CEO Juris Gulbis announced this at a mass meeting of all soon-to-be tet employees at Arena Riga in the Latvian capital.
The company will also concentrate on three “ecosystems” (by which it means markets) — Home, Work and Data. Already, and as tet next spring, it will offer internet, TV and smart-home solutions to homes, business class internet, complete IT services, voice communications and data center services (overlapping with the Data ecosystem) to business, and a “data lake” of big data to be analyzed with artificial intelligence (AI), used for machine learning and provided as a service to tet and external business customers. Already Data monitors the behavior of several hundred thousand still-Lattelecom TV service users, giving a precise picture of consumer preferences (which broadcasts, archived programs etc. are watched, which commercials). Its data analysis resources are available for enterprise customers seeking to prepare marketing campaigns. There is some creepiness in this, as tet has and will continue to have massive data on Latvian habits and AI, as it improves, will also boost the creep factor. Just sayin’…
